Auto companies have long relied on celebrities to sell a new car test drive. Now they will have a similar influence attention to, but much cheaper channels: a strong network of social media influence on young users.
To promote the new compact Lexus, Toyota is recruiting those in Twitter and other social media have a lot of fans who help to create momentum.
The new strategy includes a range of coach coupons outlet network video, female comedian Whitney Cummins (Whitney Cummings) in a series of video interviews with big names of social media, and let them drive Lexus CT 200h town turn in their lives on the lap. Participate in the promotion of social media stars include satire on the media Onion editor 巴拉唐德瑟 Houston (Baratunde Thurston), marketing and social media expert Brian Enso Reese (Brian Solis) and the famous music radio program host Richard Tequa people Tevez (Richard Quitevis), the DJ Qbert.
Lexus vice president of marketing Daifunuode Strom (Dave Nordstrom), said: "If we invite social media activists, fans will be able to attract their attention."
As social media has become an important discount coach bags channel to attract eyeballs, marketers began to hope these less well-known people to help them sell products. Automobile manufacturers and advertising industry executives said the star, compared with the high prices, to employ social media stars in the younger age groups and establish a better reputation.
Global digital communications manager for Ford Scott Mundy (Scott Monty), said: "People trust people who are like them, when we invite these people, they will reduce Ford's vaunted sense."
These social star test drive their Lexus experience through blog posts, Twitter and Flickr photos, information disseminated to go out, and comes with picture and video content. U.S. R & B singer Billy Examination (Coapele) on coach coupon 2010, wrote: "Last night with @ Djqbert and @ WhitneyCummings a great time. Thank you @ keyinfluencer, @ VanHoven and @ lexus of outstanding products. Go # Lexus1 it."
Lexus to assist in the promotion of this New York advertising company co-founder Jonas Hull Skynny Berg (Jonas Hallberg) said that these social media celebrities will be "dissemination of information."